{"product_id":"love-to-dream™-swaddle-up™-newborn-2-2-3-8-kg-grey-snug-fit-supports-healthy-sleep-routine-1-0-tog-ideal-for-20-24-c-temperatures-machine-washable-cotton-double-zip-for-easy-nappy-changes","title":"Love To Dream™ Swaddle UP™, Newborn 2.2-3.8 kg - Grey, Snug Fit, Supports Healthy Sleep Routine, 1.0 Tog - Ideal for 20-24°C Temperatures, Machine Washable Cotton \u0026 Double Zip for Easy Nappy Changes","description":"\u003cdiv\u003e\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n \u003cp\u003e\u003cspan\u003eNatural Position, The Swaddle UP Original design has been based on your childs natural ‘arms up’ sleeping position, which allows them to self soothe in the night.\n   \u003cbr\u003e\n   \u003cbr\u003eReduces Startle Reflex, the arms up design enables your baby to gain access to their hands whilst keeping them secure inside the swaddle.\n   \u003cbr\u003e\n   \u003cbr\u003eHassle Free, the zip makes it easy for you to put your child into the Swaddle UP Original. No technique learning or practicing is needed – unlike traditional swaddles.\n   \u003cbr\u003e\n   \u003cbr\u003eEasy Nappy Changes, the dual zip makes it simple for you to change your childs nappy whilst not removing the swaddle completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e\n \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SUPPORTING NATURAL SLEEP: A newborn baby essential, Swaddle UP allows babies to sleep in the natural arms-up position; designed to help babies maintain a sleep routine by supporting self soothing, meaning more rest for all the family \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SNUG IN SECONDS: Unlike blankets, our Swaddle UP is easy \u0026amp; quick to put on your baby \u0026amp; has a snug fit; 1.0 tog is ideal to maintain a 20-24°C temperature, keeping your little one cosy for a better sleep \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e MACHINE WASHABLE: We know that accidents happen, so our Swaddle UP is made from easily washable cotton that is tumble dryer friendly \u0026amp; made to last, wash after wash \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e HOSPITAL BAG MUST-HAVE: A trusted favourite for new mums, dads, our newborn swaddle Swaddle UP is a hospital stay essential; its soft, breathable fabric \u0026amp; easy-use design make it a perfect baby's first present that every parent will love \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SPEEDY NAPPY CHANGES: The easy double zip function allows quick \u0026amp; hassle-free 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