{"product_id":"colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml","title":"Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste, 75ml","description":"\u003cdiv\u003e\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n \u003ch3\u003e\u003cspan\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n \u003cp\u003e\u003cspan\u003eProtect your smile before problems start with Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste. Developed for active prevention, the advanced formula helps fight the root cause of many common oral health concerns while providing effective daily protection. The antibacterial toothpaste delivers 24-hour antibacterial protection with twice-daily brushing and continued use to help defend against plaque bacteria, which can contribute to a range of oral health issues. Beyond everyday cleaning, the formula helps protect against eight common concerns, including plaque, gum problems, tartar, cavities, bad breath, sensitivity, enamel erosion and surface stains. Its lower SLS formula creates a light, airy foam that helps surround teeth, supporting remineralisation and helping protect enamel from acid erosion. The refreshing peppermint flavour leaves your mouth feeling clean and fresh after every brush. For enhanced results, use alongside a Colgate Total Mouthwash and Colgate Total Toothbrush as part of your complete daily oral care routine.\u003c\/span\u003e\u003c\/p\u003e\n \u003ch3\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n \u003cp\u003e\u003cspan\u003eGlycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Aroma, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Anethole, Benzyl Alcohol, Beta-Caryophyllene, Carvone, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol, Pinene. Contains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm\u003c\/span\u003e\u003c\/p\u003e\n \u003cdiv data-a-expander-name=\"toggle_description\" class=\"a-row a-expander-container a-expander-extend-container\"\u003e\n  \u003cscript\u003e\n              P.when('A').execute(function(A) {\n                  A.on('a:expander:toggle_description:toggle:collapse', function(data) {\n                    window.scroll(0, data.expander.$expander[0].offsetTop-100);\n                  });\n                });\n            \u003c\/script\u003e\n  \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-extend-content\"\u003e\n   \u003ch3\u003e\u003cspan\u003eDirections\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eBrush twice daily for at least 4 weeks\u003c\/span\u003e\u003c\/p\u003e\n   \u003ch3\u003e\u003cspan\u003eSafety Warning\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eFor external use only. Do not swallow. Keep out of reach of children. Discontinue use and consult a dentist if irritation occurs.\u003c\/span\u003e\u003c\/p\u003e\n   \u003ch3\u003e\u003cspan\u003eManufacturer Contact Information\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eManufacturer: Colgate-Palmolive Europe Sarl 4106, Therwil\/Switzerland colgatepalmolive.com EU Responsible Person: Colgate-Palmolive Manufacturing (Poland) Sp. z o.o. PL-58-100 Swidnica colgatepalmolive.com\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e\n \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e ACTIVE PREVENTION FOR EVERYDAY PROTECTION: Scientifically designed to help fight the root cause of many common oral health problems before they start, supporting healthier teeth and gums. \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e 24-HOUR ANTIBACTERIAL PROTECTION: This antibacterial toothpaste provides 24-hour protection with twice-daily brushing, helping reduce plaque bacteria and support long-term oral health. \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e HELPS PROTECT AGAINST 8 ORAL HEALTH CONCERNS: Helps protect against plaque, gum problems, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities. \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e FORTIFIES AGAINST DECAY AND ACID EROSION: The lower SLS formula creates a light foam that helps surround teeth, supporting remineralisation and helping defend enamel against acid damage. \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e WHAT'S IN THE BOX: 1 x Colgate Total Active Prevention+ Decay + Erosion Defence Toothpaste, 75ml. Pair with Colgate Total Mouthwash and Toothbrush for a complete oral care routine. \u003c\/span\u003e\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cdiv data-csa-c-content-id=\"voyager-product-details-jumplink\" data-csa-c-slot-id=\"voyager-product-details-jumplink\" data-csa-c-type=\"link\" class=\"a-section aok-hidden\"\u003e\n  \u003cspan class=\"caretnext\"\u003e›\u003c\/span\u003e \u003ca id=\"seeMoreDetailsLink\" class=\"a-link-normal\" href=\"#productDetails\"\u003e See more product details \u003c\/a\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv class=\"a-section a-spacing-small a-spacing-top-small\"\u003e\n \u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e\n  \u003ctbody\u003e\n   \u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eColgate\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-flavor\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eFlavour\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eMint\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-age_range_description\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eAge range (description)\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eAdult\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem form\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003ePaste\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-material_type_free\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial Type Free\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eAlcohol Free\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-material_feature\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial feature\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eEffective cleaning and antibacterial action with gentle formula\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-product_benefit\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eProduct benefits\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\n     \u003cscript type=\"text\/javascript\"\u003e(function(f) {var _np=(window.P._namespace(\"DetailPageProductOverviewTemplatesJava\"));if(_np.guardFatal){_np.guardFatal(f)(_np);}else{f(_np);}}(function(P) {\n    P.when('A').execute(function(A){\n    A.on('a:truncate:po-attribute-truncate-6:updated', function(data) {\n    var isTruncated = !data.truncateInstance.getIfTextFits();\n    var seeMoreElement = document.getElementById('po-attribute-see-more-id-6');\n    if(seeMoreElement) {\n    seeMoreElement.style.display = isTruncated ?  ''  :  'none';\n    }\n    })\n    });\n}));\u003c\/script\u003e\n     \u003cspan class=\"a-size-base\"\u003e \u003cspan class=\"a-truncate po-truncate-attribute\" data-a-word-break=\"normal\" data-a-truncate-name=\"po-attribute-truncate-6\" data-a-max-rows=\"3\" data-a-overflow-marker=\"\u0026amp;hellip;\" style=\"line-height: 1.3em !important; max-height: 3.9em;\"\u003e\u003cspan class=\"a-truncate-full\"\u003ePlaque Removal, Antibacterial Protection, Gum Protection, Enamel Protection, Cavity Protection, Breath Freshening\u003c\/span\u003e\u003cspan class=\"a-truncate-cut a-hidden\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class=\"a-declarative\" data-action=\"a-modal\" data-a-modal='{\"width\":\"800\",\"max-height\":\"400\",\"header\":\"Product benefits\",\"inlineContent\":\"Plaque Removal, Antibacterial Protection, Gum Protection, Enamel Protection, Cavity Protection, Breath Freshening\"}' id=\"po-attribute-see-more-id-6\"\u003e \u003ca href=\"javascript:void(0)\" role=\"button\" class=\"a-popover-trigger a-declarative\"\u003eSee more\u003ci class=\"a-icon a-icon-popover\"\u003e\u003c\/i\u003e\u003c\/a\u003e \u003c\/span\u003e\n    \u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-item_package_quantity\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem package quantity\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e1\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-target_audience\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eTarget audience\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eAdult\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-item_dimensions\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem dimensions L x W x H\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e38 x 46 x 170 millimetres\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n \u003c\/table\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"R \u0026 E Tinkerbells Little Boutique ","offers":[{"title":"75ml x 1 \/ Decay \u0026 Erosion","offer_id":57318815498618,"sku":null,"price":4.4,"currency_code":"GBP","in_stock":true},{"title":"75 ml (Pack of 1) \/ Gum + Sensitivity","offer_id":57318815531386,"sku":null,"price":9.6,"currency_code":"GBP","in_stock":true},{"title":"75ml x 1 \/ Deep Clean","offer_id":57318815564154,"sku":null,"price":4.4,"currency_code":"GBP","in_stock":true},{"title":"75ml x 4 \/ Enamel Strength","offer_id":57318815596922,"sku":null,"price":28.8,"currency_code":"GBP","in_stock":true},{"title":"75ml x 3 \/ Deep Clean","offer_id":57318815629690,"sku":null,"price":13.2,"currency_code":"GBP","in_stock":true},{"title":"75ml x 4 \/ Gum + Sensitivity","offer_id":57318815662458,"sku":null,"price":38.4,"currency_code":"GBP","in_stock":true},{"title":"75ml x 12 \/ Enamel Strength","offer_id":57318815695226,"sku":null,"price":53.95,"currency_code":"GBP","in_stock":true},{"title":"75ml x 2 \/ Deep Clean","offer_id":57318815727994,"sku":null,"price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/4988\/9014\/files\/71dDRQZglHL._AC_SL1500.jpg?v=1790621201","url":"https:\/\/retinkerbellslittleboutique.myshopify.com\/products\/colgate-total-active-prevention-decay-erosion-defence-toothpaste-75ml","provider":"R \u0026 E Tinkerbells Little Boutique ","version":"1.0","type":"link"}